Propertied
Brand power
We worked to develop a simpler, more powerful brand name and secure a .com URL, before creating a visual brand identity to suit. The logo highlights the unique Propertied model which brings together investors, developers, and home buyers to deliver a more efficient real estate model.
Platform development
As with many tech startups, the question in the early days is whether to pursue a full custom build, or to configure existing solutions to test product-market fit – and then embark on the full build only when the investment can be justified. In this case, we worked with Propertied to deliver a WordPress-based property listing, investment, and purchase platform complete with API connection to third party inventory. The result? We were able to deliver 80% of the full functionality for approximately 20% of the cost by leveraging existing technologies.
Features and functions
- Property profiles/pages
- Property feed with filters
- Property pull via API to retrieve from external source
- User registration as investor or home buyer
- User profiles with investment totals, invested properties, resouces and dividend payouts
