South African Tourism
Campaign strategy, creative and concepting.
It's time ...South African Tourism know that everyone already wants to see the animals, to go on safari – but we needed to drive urgency and get people to plan their trips, to make it happen. ‘One day’ people want to go on safari … it's already on their ‘bucket lists’. Now it is time to tick it off!
South African Tourism EDM
We designed the email campaign that generated a huge response and got a full house for the launch event for our new creative for South African Tourism. A big success.