Lotus Cars Australia
Campaign strategy, creative and marketing collateral.
Since working with Lotus, we doubled their sales.
Put your foot down.
At $69,990 for the new Elise S, it’s about time you did.
There are times in your life when you are required to take decisive action and with the new Elise S at just $69,990 there is no longer any excuse not to. The new Elise S offers a spectacular package, leading the competition in its class in performance and handling. Powered by a new and advanced VVT-i engine, the car travels from 0 – 100km/h in 6.1 seconds which, when matched with a suspension crafted to deliver optimum response, provides the perfect balance – a true Lotus. Now with driver and passenger airbags, ABS and air conditioning amongst a host of other features as standard, the Elise S combines peerless performance and excitement with comfort and obliging controls to produce the ultimate sports car. The Elise S says everything about the individual it is and you are.
Put your foot down, contact us today.
The Luxurious Lotus
The new Europa S combines Lotus’ reputation for sublime performance and handling with enhanced levels of refinement. Lotus has ergonomically designed a full leather, air conditioned and noise-insulated cabin. Plus with a larger boot and more compliant ride, longer journeys are a breeze. What Lotus hasn’t done is add anything unnecessary, preserving the scintillating performance of 0-100km/hr in 5.8 seconds and effortless, perfectly balanced handling.
The new Europa S remains a true Lotus. Albeit a relatively more luxurious one.
Make a great escape with the Lotus Exige S.
We don’t build cars for everyone. We build them for the passionate few. Those who, like yourself, want to escape the monotony of everyday driving and instead experience the sheer exhilaration of piloting something that is as at home on the track as it is on the road. Presenting the Exige S, an aggressive yet infinitely rewarding car built with real driving in mind. It combines supercharged performance with a kerbweight of 935kg to deliver 0–100km/h in just over 4 seconds, with suspension and brake specifications to match. It’s the ultimate machine to get away from it all.
Call your Lotus dealer now to plot your escape.
Get out of town
A Lotus Elise S for $69,990?
Many people don’t realise that they can afford the Lotus lifestyle. Sadly, many of them go without the exhilarating acceleration, sublime grip, and superlative handling that are the hallmarks of every Lotus. They never really know how it feels to communicate intimately with the road, to experience man and machine in exquisite harmony, to escape the city on a sunny weekend and shoot up a country backroad with the roof down. Then again, the Lotus lifestyle isn’t for everyone: it’s for the individuals, the passionate, dynamic few who like to shake off the bonds of the everyday, and get out of town on their own journey. Is it time for you to get out of town? The Elise S will take you there from $69,990*.
Call your nearest Lotus dealer now to be sure.
The Lotus Family
Unique Personalities, common DNA.
Aggressive. Exige S: A road-legal racecar, 0-100km/hr 4.3 seconds.
Dynamic. Elise S: A real-world sportscar, from just $69,990.
Sophisticated. Europa S: Lotus performance with lightweight luxury.
Like the individuals who drive them, each Lotus has its own distinct personality. The Elise S is a dynamic performer, tempting you to explore the limits of its playful nature with sublime handling and exhilarating driver involvement. Step up to the raw and powerful Exige S, and discover an aggressive character which rewards the most demanding driver. Or try the Europa S, a more sophisticated spirit which adds a touch of refinement to the Lotus performance philosophy. All unique personalities, all with common Lotus DNA.
For more information, contact one of our authorised Lotus Cars dealers direct.
Luxury Car Tax on a Lotus?
We didn’t think so either.
We tried telling them that lightweight bonded aluminium chassis, mid-mounted engines, and race-tuned suspension make for sports cars, not luxury cars. But we wouldn’t expect those government types to understand. So when they told us to increase the existing Luxury Car Tax across our range, we just couldn’t bring ourselves to pass it on. This means that you’ll now save thousands in Luxury Car Tax on your new Lotus. Plus, for a limited time, take advantage of free dealer delivery on the Elise S.
There’s never been a better time to buy a new Lotus. But hurry, it’s only a matter of time before they introduce a Race Car Tax – and then we’ll be in trouble.