BT Financial Group
Campaign creative, illustrations and design for BT.
Starting a Wave of Advocacy
We helped BT start the wave – and build it up to critical mass, to become a movement.
A series of emails were sent out to generate interest, awareness and involvement.
Large posters increased visibility and helped to promote the campaign.
Supporting web banner for the campaign.
Ready for your next campaign, punk ... ?
We followed up the ‘Wave of Advocacy’ campaign with the development of the character and theme for BT’s ‘Responsiveness’ campaign.
The campaign featured our quick-draw BT Cowboy – prepared to respond with speed and agility and ready to fire off rapid replies.
A mascot for the teams at BT, a sharp shooter and a born leader, he really lead the way.